VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
LIVE: C-FOOD, A1 Poster, 2025.
I desired to envision how likeness to what is considered to be “real” becomes currency to capitalise on in marketing.
LIVE: COOL MEAT, A1 Poster, 2025.
Most of my products already exist, such as fruit leather, synthetic eggs, meat and crab.
LIVE Logo and Warning Tag
LIVE's products are clearly worse than the one’s we know with blatantly terrible warning messages on every poster - but the horror is that these warnings and food products are all too familiar.
LIVE: SMELL IT - blueberry, A1 Poster, 2025.
I intend for the posters to be humorous – a tactic to divert attention away from how truly dire the state of this world would be.
LIVE: SMELL IT - watermelon, A1 Poster, 2025.
The viewer is invited to have a laugh whilst unknowingly falling for the corporation’s distractions.
LIVE: XXTHIN FRUIT, A1 Poster, 2025.
I wish to encourage self-reflection on how we as consumers are being marketed to and what borderline dystopian products we already accept.
LIVE: BIGco, A1 Poster, 2025.
I also seek to examine how companies will inevitably find ways to package the lowest quality products as desirable.
I am interested in the field of marketing and how various traits of a product are spun into positives for marketability. I also have an interest in humour and how it can be used to cleverly divert attention.
Envisioning the potential dehumanisation of food products, I created the fictional synthetic food company LIVE as a representation of uncaring corporations that employ deceptive advertising to shill a poor product. LIVE presents multiple dubious imitation products through attention grabbing, cyberpunk-influenced graphics. These take the form of six A1-sized posters.