VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
Degular type specimen, 2025
set of twelve ceramic coasters with cardboard packaging
This type specimen showcases the font, Degular, through a collection of twelve coasters, each highlighting the different styles, sizes and features of the typeface. The format is inspired by the designer, James Edmondson, who created Degular to be a practical and reusable font. As a result, I decided to present my specimen in a form that is typical of an everyday household object — and something that can be used over and over again.
Pedigree DentaStix rebrand, 2025
packaging design, prototype printed on kraft paper
This rebrand for Pedigree's DentaStix aims to shift the product from a clinical, health-focused look to a more playful and inviting treat experience. The new package design introduces a fun dog illustration that spans across multiple boxes, creating a more interactive and engaging presence on the shelf. By bringing more colour and personality to the brand, there is a stronger appeal to the dog owners who prioritise moments of joy as oppose to routine maintenance.
Design Team: Lola Mayo, Fergus Sharp, Harper Reilly, Zachary Chen
Brick By Brick, 2025
printed flipbook
105 x 148 mm
Brick By Brick tells the story of my family home in the form of a flipbook, as it transforms from an empty block of land to a complete structure. As you flip through the pages, these static drawings will come to life —replicating and preserving the energy of the construction process as it happened. Throughout the flipbook, photographs of my family from the original construction back in 1995 appear as flashes in time, connecting the build with the people that made it special.
As a graphic designer, I enjoy creating outcomes that people can interact with and feel connected to. With a passion for both manual and digital processes, producing illustrations is an aspect of my work I really value, as it allows me to bring ideas to life in a way that feels more expressive and unique. Branding is another area of design that has appealed to me over my journey so far, especially analysing how visual identities change and adapt over time, in addition to the strategic thinking that's required.
Alongside graphic design, my studies as a civil engineering student has also influenced how I approach my work — bringing a more practical, structured way of thinking that complements my creative decision-making. I'm excited to keep building on my skillset and see how my practice develops as I push my design work further in the future.