VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
Shelf Life — Childhood snack packaging collection (2025)
Materials: Holographic cards; resin and acrylic merchandise
This series reimagines iconic snack packaging from my childhood as collectible merchandise and cards to explore nostalgia, attempting to extend their short shelf life.
While researching my childhood snacks, I found many have vanished or been redesigned, leaving the original packaging as fading memories and a lingering sense of losing those “art pieces.” This project refreshed these snack packaging with vibrant and Y2K design whilst preserving the DNA of their original iconic graphics, prompting reflection on what makes packaging memorable and why these disposable designs should be preserved.
20x merch including keychains, magnets, pop sockets and clips.
Materials: resin and acrylic
Dimensions: 7-8 cm
Front of cards for each merchandise.
Material: Holographic cards printed on 0.5mm cards, partial white ink underprint and glossy finish
Dimensions: 10 x 14 cm
This series of trading cards enhances the playfulness of collectible merchandise, reinforcing Y2K aesthetics from the 2000s. Drawing inspiration from trading cards like Pokemon, they include information of snack, collection number, rarity level, type, skill, origin and year. The graphic is extended from the merchandise design, attempting to create a seamless integration.
Close-up of a holographic card.
White ink underprint emphasises clarity of colours and subject through layering, while leaving a window for holographic effect to shine through in the background. The glossy finish is deliberately chosen to echo to the vibrancy of those packaging and design style.
Back of cards: regular print without holography.
A short piece of character story is written at the back to facilitate nostalgic appeal through storytelling.
Various sets of merch and cards.
From left to right: White Rabbit Candy pop-socket, Fujiya Lollipop rotatable magnet, Hubba Bubba Bubble Gum Tape clip, and Jagabee Chips rotatable magnet.
Other examples include: Pringles keychains, Ohgiya Cheese Stick keychains, Peko Milky Candy pop-socket, Yupi Burger Gummy magnet and a lot more.
Clips mockups in real life setting.
Magnet mockups in real life setting.
As a graphic designer, I create work that is visually and emotionally resonant. I’m always seeking ways to spark shared memory and conversation through design. In recent project, I investigated how childhood snack packaging holds memory and culture, translating them into collectible cards and merchandise. I also discovered that thoughtful material choices can elevate graphic design (beyond screen), enriching design outcome and amplifying its impact. I thrive in collaboration—working with makers, and fellow designers to produce outcomes that surprise and reflect collective effort.
At VCA, my practice evolved from visual-first to story-driven. I’ve learned to establish projects in a clear concept that guides decisions, ensures coherence while allowing flexibility across media. I’m excited to keep pushing my career in graphic design, growing into roles that integrate branding, interaction, and storytelling through different mediums beyond a single “graphic designer” title.