The Distance Between Us
mixed media
2025

Keep Covr’d is a conceptual packaging campaign designed for COVR, a fictional COVID-19 safety brand. The work poetically reflects on the distance and isolation we experienced during the pandemic. This packaging line features boxes and stickers that reimagines the aesthetics of COVID-era products, transforming what was once sterile and corporate into something timeless, minimalist, and engaging for all ages. Inspired by the ongoing mutation of the virus, COVR explores the idea of replication and awareness to translate the notion of a “copy of a copy” into a continuous public message of health and safety. The project encourages people to stay mindful and “keep covered,” both literally and metaphorically, as the virus persists in our everyday lives.

Throughout this process, I experimented with cyanotype printing, a sun-exposure technique that creates deep blue imprints. This process conceptually mirrors how sunlight can deactivate viruses, turning a scientific principle into a visual metaphor. The use of cyanotype not only gave the packaging a distinctive aesthetic but also created a sense of experimentation, like a laboratory for design. Ultimately, The Distance Between Us captures a balance between design, science, and emotion. It reflects my ongoing interest in reinterpreting everyday materials and transforming practical products into poetic visual experiences.