VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
Feminine Logic, 2025
11 A2 digital prints, QR-linked interactive archive
Feminine Logic explores how hyper-feminine design imitates structured systems, revealing femininity as something learned, repeated, and performed. Inspired by feminist theory and digital culture, the posters rework familiar visual formats to question how beauty and identity are designed under seductive capitalism. Each print includes a QR code linking to a related thought provoking article, website or esay, turning the series into an interconnected system of design and research.
Feminine Logic Index, 2025
HTML/CSS coded website, interactive digital archive
An online extension of the Feminine Logic poster series, the Feminine Logic Index reimagines Mindy Seu’s Cyberfeminism Index as a pink-coded feminist archive. The site compiles key readings and cultural references from the project, accessed through QR codes on the physical posters. It merges web design and research, creating a digital space where theory and practice intersect through a feminist lens.
Rachel Nguyen is a Melbourne-based graphic designer whose work explores how visual systems shape culture and identity. Her practice focuses on the relationship between femininity, design, and control, using structure, repetition, and hyper-feminine aesthetics as tools for critique. Through both print and digital outcomes, Rachel investigates how emotion and logic intersect in design, often combining research with experimentation to turn theory into visual language. Her recent project Feminine Logic reflects this approach, examining how softness, beauty, and coded systems can function as forms of feminist inquiry.