VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
Property Brochure, Welcome to Everwood, 2025.
Welcome to Everwood examines how branding both conceals and reveals the flaws of Australia’s new suburban developments, highlighting the ethical responsibility of designers to question rather than reinforce manufactured ideals of the “dream home.”
Novecento Sans: A Contemporary Retro Family, Type Specimen, 2025.
This type specimen reimagines Novecento Sans in a bold and vibrant way, while highlighting its versatility across a wide range of applications.
NOVA, Consume It, 2025.
Designed without gender, clichés, or imposed narratives, our scents act as a blank, objective canvas, inviting you to form your own interpretations, attachments and memories. Each fragrance becomes irrevocably yours, fusing with your identity and offering an intimacy that lies beyond lifestyle promises or marketing illusions.
Collaborators: Coco Bacon, Jevons Wang, Meg Duong
Pavithra Veena is a Multi-Disciplinary Designer & Creative Thinker based in Naarm/Melbourne.
Her work bridges graphic, digital, and spatial design, guided by a deep interest in how people interact with systems, spaces, and stories. She approaches visual communication as a tool for clarity and connection, translating complex ideas into meaningful and enduring experiences.