VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
Anonym & Fendir, 2025
Urban Intersection
Anonym & Fendir, 2025
Fendir Posters
Fendir, is the dogmatic, overbearing mega-corporation that ultimately both sustains and controls society. It runs continuous public marketing campaigns that entice new employees and customers with friendly words and appeals
to an optimistic future, yet have chilling undercurrents of suppression and manipulation.
Anonym & Fendir, 2025
Anonym Stickers
Anonym protests Fendir. It is highly decentralised and would be better described as a movement rather than an organised group. Anonym activists seek to liberate the manipulated proletarian by exposing Fendir’s problematic underbelly. They accuse the conglomerate of engaging with exploitative labour practices, expanding rapidly to monopolise across all business sectors.
Anonym & Fendir, 2025
"capitalism destroys community"
Anonym & Fendir, 2025
"WHO ARE THEIR REAL FRIENDS?"
Suits Me, mixed-media patchwork quilt, 2024
Front
This quilt tracks the journey from childhood to adulthood, specifically focussing on our shifting relationship with colour in clothing. It is imperfectly constructed using a range of fabrics, as an amalgamation of shared experience. On the front of the quilt, bright colours, clashing patterns, and bubbly phrases, are sewn together to convey the innocent fun of children's clothing. However, in sharp contrast, the back of the quilt is emblazoned in hot pink letters with, "SUITS ME". This off-beat statement was chosen to be symbolic of the restrictive social rhetoric surrounding the colours one is encouraged or 'allowed' to wear as they enter adulthood.
"I don't wear yellow, it washes me out!"
Suits Me, mixed-media patchwork quilt, 2024
Back
Melbourne Art + Food Festival, 2025
Logo and Brand Elements
Gothic Cosmos, typeface design, 2023
Film to Book, eucalyptus printed photographs on wooden frames with cotton embroidery and cotton binding, 2024
My latest work, Anonym & Fendir, casts our present in an apprehensive gaze, utilising a dystopian future to speculate on how our affinity for the past may obstruct societal growth. This concept was born out of my experience completing graphic design assignments, as I often felt conflicted when having to find and present a list of design references. Whilst I can now say I feel well-equipped with my gathered collection of inspiration and historical groundwork, there were points where finding these artists and design examples became a somewhat trite task to check-off before submission. Ultimately, this prompted me to reflect and consider the significance of past graphic design in shaping my current perspective and personal graphic style. I found this project to be a wonderfully introspective and insightful practice, and a strong bookend to my time studying the Bachelor of Design.
I am graduating with a double major in graphic design and user experience design. Alongside building my technical and digital design skills, I have also enjoyed developing my interest in analogue processes throughout my degree. These include crochet, sewing, and paper crafts. As I step into post-grad, I am interested in supporting and protecting graphic design's ability to empower 'everyday people' and give voice to marginalised spaces. I am excited to continue to explore the modern world of design, and to find my place within it.