VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
Research poster for the thesis Walking as a critical methodology to read and re-story Graphic design in the urban environment .
Participant contributions to designed pamphlet. Supplementary to the thesis Walking as a critical methodology to read and re-story Graphic design in the urban environment . The pamphlet encouraged participants to take notes, illustrate etc onto pages of the pamphlet whilst on a walk.
Special thanks to my research participants
Participant contributions to designed pamphlet. Supplementary to the thesis Walking as a critical methodology to read and re-story Graphic design in the urban environment . The pamphlet encouraged participants to take notes, illustrate etc onto pages of the pamphlet whilst on a walk.
Special thanks to my research participants
Photograph taken from research walk
Special thanks to my research participants
Spread of page from research pamphlet. Supplementary to the thesis Walking as a critical methodology to read and re-story Graphic design in the urban environment . The pamphlet encouraged participants to take notes, illustrate etc onto pages of the pamphlet whilst on a walk.
Special thanks to my research participants and to Bold Decisions Foundry for allowing me to use the typeface
Spread of page from research pamphlet. Supplementary to the thesis Walking as a critical methodology to read and re-story Graphic design in the urban environment . The pamphlet encouraged participants to take notes, illustrate etc onto pages of the pamphlet whilst on a walk.
Special thanks to my research participants and to Bold Decisions Foundry for allowing me to use the typeface free of charge.
Spread of page from research pamphlet. Supplementary to the thesis Walking as a critical methodology to read and re-story Graphic design in the urban environment . The pamphlet encouraged participants to take notes, illustrate etc onto pages of the pamphlet whilst on a walk.
Special thanks to my research participants and to Bold Decisions Foundry for allowing me to use the typeface True Serif free of charge.
Prompts created that encouraged the designer to collect objects, these are then archived via vacuum sealing and displayed like a book, offers a tactile interaction.
In collaboration with George Paton Gallery and Practice Lab, photo credit: Astrid Mulder
A2 size prompt posters. Inspired by themes in a workshop with artist Charlie Sofo held at the George Paton Gallery in collaboration with Practice Lab. The workshop focuses on being attuned to your environment. The poster series shows a set of instructions for interacting with found objects and the agentic capacity they have. Participants were asked to relinquish control over these found objects and surrender them to the basket. These objects were then archived.
In collaboration with George Paton Gallery and Practice Lab, photo credit: Astrid Mulder
Madelaine Mackaway is a Graphic designer whose practice investigates the embodied experience. Through sensory research methods like walking and collaborative making, she explores how theory can be understood through the body. Her recent Honours thesis, Walking as a Critical Methodology to read and re-story Graphic design in the urban environment, examined how these practices can reinterpret Graphic design in-situ. This research-informed approach manifests in a focused interest in small-scale print design and typography, where she finds a tangible space for critical inquiry. Her recent work includes a poster series and experimental publication for the MPavilion Parkville exhibition Sēmeíōsis, a group wayfinding installation for Melbourne Design Week. Madelaine is looking forward to experimenting more with print design, collaborate with like-minded people and learn learn learn! Madelaine is contactable via email and always happy to get involved in creative projects.