VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
Monobloc Unfold, Booklet
Inspired by the iconic Monobloc chair, the project illustrates the rise and fall of plastic-made goods, encouraging the public to re-evaluate how they perceive plastic in everyday life.
Monobloc Unfold, Plastic Origami set
Monobloc Unfold, Video
The Pink Stuff Rebranding, Packaging Design
Transforming the cleaning brand The Pink Stuff into The Clean Stuff, the project proposes a defeminised, ethical, and sustainable brand identity.
The Pink Stuff Rebranding, Website Animation
End of Year Exhibition Identity, Animated Instagram Story
“Beyond What Meets the Eye” highlights not only the glory of finished products but also encourages the audience to look deeper and seek meaning beyond the surface of the design.
Beats & Beets, Festival Identity
A music festival that features the collaboration of farmers markets and indie music. Celebrating the notion of originality and individuality.
Freddie's World, Animated Children's Book
Journey of Freddie the squirrel, exploring the hidden joy in everyday life.
I am Letian Tian, a designer studying on Boon Wurrung Country in Melbourne, focusing on branding and motion graphics, while also majoring in performance design. My interest lies in graphic design that takes an abstract identity and transforms it through visual language, communicating its personality and ideas through a creative visual approach. In my work, I am interested in establishing minimal compositions that allow the identity to speak for itself.