VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
The University of Melbourne

Faculty of Fine Arts and Music

University of Melbourne (Australian University)

PRV12150 | CRICOS: 00116K

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Kathleen ZHANG

Hi I’m Kathleen! Indelibly, I am a creative at heart, and am truly dedicated to my passion for graphic design. My design approach is chiefly concept driven, and prominently intertwines traditional art-making methods with digital processes. I love to create for the joy of it, and eminently strive to embrace whimsicality in my work— if I were able to extend my passion into any sort of creative career, it would be a dream come true.

Bachelor of Design
Graphic Design
kathleenzhang88@gmail.com

Hurry, Flowers! (2025)
children’s picture book, created with a fusion of analogue and digital methods.

This project explores how acts of copy are fundamentally rooted in nature, in delineation of nature as the original source of copy. Traces of the natural world indelibly exist in our acts of copy and creation.

Hurry, Flowers! (2025)
character illustration, created with a fusion of analogue and digital methods.

Hand over the heart (2025)
interactive wearable, created with physical computing methods and Arduino.

Hand over the heart is a wearable that illuminates upon human interaction— when the user holds their hand over their heart, the organza blossom clustered at the top will shift from pale blue and glow magenta pink.

Winter to Spring (2023)
mark making book.

Entitled Winter to Spring, my book is thematically revolved around the evanescence of changing seasons. With every leaf being a "book page", in synonymity with how every leaf tells a story, the project explores the transition between seasons.

Little Black rebrand (2025)
loyalty card mock up.

For this brief, we were tasked with rebranding an existing coffee shop, to create an improved brand identity that aligns closely with the values of our chosen cafe.

Course
Bachelor of Design
Specialisation
Graphic Design
Madelaine MACKAWAY
Yichen LI