I am a designer interested in how contemporary culture shapes the way we see, feel, and believe. I’m drawn to the ways media influences behaviour, from ritualistic habits to aspirational identities and I use design as a way to question or expose these systems.

Throughout my time at VCA, I’ve developed a process that is experimentation-driven, relying on iteration, visual testing, and the blending of analogue and digital techniques. I’m particularly interested in working with stylised imagery, narrative voiceover, and atmospheric sound to create immersive, cinematic experiences. My influences span contemporary art, advertising, music videos, and media theory, and I’m motivated by work that blurs boundaries between sincerity and performance. My practice continues to evolve through collaboration, curiosity, and a desire to understand how design shapes perception.