Prototyping Future Simulation: Urban Posters (2025). A series of A3 posters, fly-posted and wheat-pasted in an urban setting. This project was inspired by speculative design in branding, analysing the timeless design techniques of urban space advertising, utilising traditional techniques of fly-posting and wheat-pasting. This design aims to display the dynamic or static visual identities of known brands into the future, speculating future graphical content in the year 2080, through the likings of traditional urban advertising. In this project, branding identities are formulated through past trends, adopted into the poster with futurist content and aesthetics. This project aims to challenge the idea of progression as despite the advancements in technology and design aesthetics, all projected changes are based on past trends, leaving the question are we really progressing or just reiterating the events of the past.

Design by Fergus Sharp

Prototyping Future Simulation: Collectable Cards (2025). A series of A5 cards, 300gsm. This project was inspired by speculative design and the projects brief of copy of a copy. The key inspiration was utilising techniques of translation and how in the past we have created translations of graphic material to sell as a different medium. This design aims to display the dynamic or static visual identities of known brands into the future, speculating future graphical content in the year 2080, through the idea of timeless copies, known as collectables, or trading cards. This project aims to challenge the idea of progression as despite the advancements in technology and design aesthetics, all projected changes are based on past trends, leaving the question are we really progressing or just reiterating the events of the past.

Design by Fergus Sharp

DentaStix: Consume It Rebrand (2025). "Four product packaging faces displaying visual continuity." This product design is a prototype printed onto thick craft paper. In this project our group decided to amplify the product packaging of Pedigree's sub-brand Dentastix. This product design amplification aimed to rebrand the perception of this product from being medically focused, to a more playful and healthy treat aesthetic. This design adopts a contemporary approach that works towards developing more continuity and visual expression to appeal to the targeted consumers. Its concept aims to disregard traditional approaches with static imagery of a specific dog breed, with a contemporary illustrative design creating a more dynamic visual identity.

Concept and design by Fergus Sharp, Zachary Chen, Harper Reilly, Lola Mayo

SKIA Typeface Specimen (2025). Thick A5 card book manual. This project is a marketable manual specimen for the typeface SKIA. Its purpose is to display the application of the font across various mediums to market it as the ideal font for decorative and display design. This book intertwines the historical roots of Ancient Greece inscriptions from which this font derived and more modern digital applications to create a contemporary cohesive representation of this typeface.

Design by Fergus Sharp

Morphink Festival (2025). Ilustration of secondary logo. This secondary logo was a concept design for a newly developed festival titled, "Morphink." Morphink is a festival celebrating all forms of tattooing from around the world. This festival invites all forms of artistic body morphing, celebrating individual and cultural expression through ink and piercing forms. This logo was developed as a morphed silhouette, dehumanising a specific race of person and displaying illustrative tattooing patterns, encapsulating the expressive and celebratory values of this festival.

Illustration by Fergus Sharp

Morphink Festival (2025). Illustrations on t-shirt. This image was an extension of the branding within the Morphink Festival. It displays the application of this festival's graphical elements, emphasising the strong expressive and illustrative material that create a cohesive and expressive visual identity.

Design by Fergus Sharp

Primary logo for Little Black Coffee (2025). Rebrand concept illustration monogram for Little Black Coffee. This project involved selecting a local cafe in Melbourne to rebrand. This required collecting key insight and data to redesign their current brand identity, to better formulate a more cohesive and appealing visual concept for the brand that would better target their local consumers. This primary logo was the result of this rebrand, developing a more on the go, one-stop coffee pit stop aesthetic, while incorporating the playful and intimate values of the brand within the loose curvature and soft edges. This design was selected to be more minimal to increase brand recall and visual identity recognisability and also allowing for more efficient application across all branding elements.

Design by Fergus Sharp

Rebranded Little Black Coffee cups (2025).

Design by Fergus Sharp

Application of rebranded Little Black Coffee elements (2025). Application of Little Black rebranded elements across different mediums including a coffee bean bag, a carry bag and a coffee cup. The coffee cup includes a unique new element of a similar concept to the Australian classical treat Fantales. This implements little Fantales for the coffees costumers to interact with and influence better connection with the brand and its costumers.

Design By Fergus Sharp

Rebranded Little Black Coffee Menu (2025).

Design by Fergus Sharp

Rebranded Little Black Coffee street menu sign (2025). This sign integrates the building architecture of the corrugated container as the background of the menu design. This sign was developed to appeal to the consumers, as this coffee shop is strategically located alongside the foot path.

Design by Fergus Sharp

Data as Packaging (2025). Illustration and typographic content placed onto a milo can. This project involved rebranding a known product package, by integrating selected global data to create a newly rebranded visual identity. This product package is a 1.2kg milo tin, displaying the selected data set through relevant stats and illustrations of supermarket products impacts on the global environment.

Design by Fergus Sharp

The Model of the Natural Environment (2024). A model developed in Blender of the harsh environment of the deep sea. This model was created to display the interpretations of the deep sea during a storm. This visualisation was applied into a model, where new forms of graphic design techniques were developed for myself as a graphic designer. This project was of great interest to me as a graphic designer with strong interest in the natural environment and film, combining natural representations with influences from sci-fi genre films. The concept of speculative design is a large inspiration in my practices as a graphic designer and attempting to interpret a future, in this case a capture of the climate evolving as a result of human activity.

Model by Fergus Sharp

Luminated city life through a cycle (2023). 3D model of a time-lapsed cityscape displaying billboard graphics over a 24-hour period. This project focuses on developing a representation of graphics and their colour adaptation through a journey from A through to B. Creating a time-lapse through city graphics over a full day, would display how the graphics and colours adapt throughout the day and night. This was inspired by my interest in the natural world and how brands interact with lighting to enhance their marketability over time, creating a dynamic visual identity.

Model by Fergus Sharp