VCA DESIGN & PRODUCTION
GRADUATE SHOWCASE
GRADUATE SHOWCASE
Book Design "Layers of a Fairy Tale", 2025.
My final project was to create a collection of books which each exploring a genre that is commonly seen in Fairy Tales through a collection of stories, colour and typography.
Book Design "Layers of a Fairy Tale", 2025.
Interior typesetting and foil detail design of each book. Each book using a different title typeface and has an overall motif that is featured on the hardcover and also on the dust jacket.
Festival Branding "Plotline", 2025.
The task was to create a branding campaign for our chosen festival topic. I chose to brand a book festival targeted towards the BookTok community.
Type Specimen "Bookmania", 2025.
This type specimen showcases the versatility of the Bookmania typeface designed by Mark Simonson through poster applications that showcase the many swashes available for each letterform.
Product Branding "PULSE", 2025.
To support our product of a water bottle we created a series of stickers to be used as a point of sale strategy which creates a fun and energetic personality for the brand.
Indigo Jessell and Jaimie Simpson
Dust Jacket "Africa Fashion: Atong Atem", 2024.
To celebrate the NGV Africa Fashion Exhibition I created a dust jacket that centres around well renowned artist Atong Atem and her vibrant works.
Studying Graphic Design at the University of Melbourne has allowed me to explore how storytelling, materiality and emotion intersect within visual communication. My practice and interests often combine both traditional and digital methods to create tactile and immersive experiences that encourage thoughtful engagement.
Throughout my studies at the VCA I have developed a particular interest in how typography, colour and how publication design can shape narrative and atmosphere. My final Capstone project perfectly encapsulates this theme as I have reimagined classical Fairy Tales through shifting genres which explores various typographic styles and colour. My approach continues to evolve through curiosity, experimentation with a commitment of creating design that feel both human and intentional.